Author: Krystle Kopacz

rethink-approach-to-b2b-pipeline

Let me know if this sounds familiar: You downloaded a research report online. Within hours, you’re getting bombarded with emails and even calls (yes, I’ve been called to buy software within hours of downloading research reports) that assume you’re in the market for whatever the report’s sponsor is selling. That most of us have been […]

We recently wrote about how COVID has changed B2B buying – and how decisions are slower because more vendors are being considered and more stakeholders are weighing in. This obviously hurts sellers themselves (78% report it’s more difficult to get buy-in on sales… ugh) but that pain extends to the buyers too, who are forced […]

We spend a lot of time talking about attention: how to understand it, how to earn it, how to use it to grow. Attracting attention from your target audience is the most foundational building block of content marketing. Without it, your efforts don’t matter. But the second critical building block is trust. Once you’ve commanded […]

what makes content popular according to research

If all content creation is part art and part science, most of us will agree the art gets most of the credit because it’s more exciting to talk about. But research proves that there is a scientific formula for producing popular content. The more you lean into it, the more likely you are to succeed. […]

We know COVID-19 has changed buying and selling, accelerating digital media trends and creating new norms for how we communicate virtually. But beyond broad theories on what’s changed for marketers, what does it mean practically? And more importantly, how can marketers adapt in the near- and long-term?   A new study of B2B buyers and sellers […]

Content teams are small. Content demand is high.  Content teams want to produce more. But they have trouble justifying the investment.  What’s happening here? It’s long been understood that content is the currency of digital media, and the organizations that can leverage it to earn attention have a significant competitive advantage. New research from Parse.ly  […]

What makes your audience care about the content you’re producing? Regardless of where you are in executing your content strategy, this is the foundational question that must be researched, determined, revisited, obsessed over. So much so that The Atlantic recently posted a robust explanation of what matters to its readers, defined by two years of […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We spend a lot of time talking about what audiences are doing — what they’re searching for, reading, […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. Social platforms have every incentive to help marketers be more effective with their ad budgets, and three of […]