Tag: marketing effectiveness

Content Marketing Institute’s 2023 B2B Content Marketing Report dug into the biggest content marketing challenges today. 61% of marketers responded that their biggest outstanding challenge this year was creating content that could appeal to different stages of a buyer’s journey. The success of any content marketing effort relies not just on the quality of the […]

audience-research-like-constellations

Have you ever sensed that your marketing efforts could be more effective? Maybe your audience engagement rates have slipped a bit over time, or you’re getting less feedback from customers than you used to? Recent research reports that 50% of B2B content marketers flagged data management and analytics as a priority area for their organizations, […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) In 2021, Americans streamed almost 15 million years’ worth of content across subscription and ad-supported platforms. The marketing […]

rethink-approach-to-b2b-pipeline

Let me know if this sounds familiar: You downloaded a research report online. Within hours, you’re getting bombarded with emails and even calls (yes, I’ve been called to buy software within hours of downloading research reports) that assume you’re in the market for whatever the report’s sponsor is selling. That most of us have been […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Is better user experience a search ranking factor? Site loading speed has long been a key measure of […]

We recently wrote about how COVID has changed B2B buying – and how decisions are slower because more vendors are being considered and more stakeholders are weighing in. This obviously hurts sellers themselves (78% report it’s more difficult to get buy-in on sales… ugh) but that pain extends to the buyers too, who are forced […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) What are the most successful content marketers doing differently from everyone else? New research from Content Marketing Institute […]

what makes content popular according to research

If all content creation is part art and part science, most of us will agree the art gets most of the credit because it’s more exciting to talk about. But research proves that there is a scientific formula for producing popular content. The more you lean into it, the more likely you are to succeed. […]

We know COVID-19 has changed buying and selling, accelerating digital media trends and creating new norms for how we communicate virtually. But beyond broad theories on what’s changed for marketers, what does it mean practically? And more importantly, how can marketers adapt in the near- and long-term?   A new study of B2B buyers and sellers […]