Tag: using expertise in content marketing

Is expertise the new currency in a world of AI-generated content? Here are how search leads from ESPN, Amsive Digital and The Washington Post are thinking about use of their experts:  “…Give your brand staff a real, true voice with opinions and perspectives” “We want to elevate the experts that we have on staff and […]

plugging expertise into marketing abstract art

I found myself deep in a rabbit hole of anxiety one recent night, with a headache and a clicking sound that both felt like they were getting more intense by the second. Oh, what, you thought I was describing my symptoms? Nope, just describing my experience searching for medical advice online. (The clicking sound was the […]