Tag: brand storytelling
Is expertise the new currency in a world of AI-generated content? Here are how search leads from ESPN, Amsive Digital and The Washington Post are thinking about use of their experts: “…Give your brand staff a real, true voice with opinions and perspectives” “We want to elevate the experts that we have on staff and […]
Content Marketing Institute’s 2023 B2B Content Marketing Report dug into the biggest content marketing challenges today. 61% of marketers responded that their biggest outstanding challenge this year was creating content that could appeal to different stages of a buyer’s journey. The success of any content marketing effort relies not just on the quality of the […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) In 2021, Americans streamed almost 15 million years’ worth of content across subscription and ad-supported platforms. The marketing […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) As a rule, top-performing marketers prioritize their audience’s needs. But developing a true understanding of those needs can […]
We spend a lot of time talking about attention: how to understand it, how to earn it, how to use it to grow. Attracting attention from your target audience is the most foundational building block of content marketing. Without it, your efforts don’t matter. But the second critical building block is trust. Once you’ve commanded […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) So you’ve dedicated time and resources to creating new content for your organization. But how much are you […]
If all content creation is part art and part science, most of us will agree the art gets most of the credit because it’s more exciting to talk about. But research proves that there is a scientific formula for producing popular content. The more you lean into it, the more likely you are to succeed. […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) There are infinite combinations of where and how to present information. And each channel and communication medium has […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Are you looking for direction on where to put your marketing dollars (and resources) in the year ahead? […]