Tag: data-driven content

rethink-approach-to-b2b-pipeline

Let me know if this sounds familiar: You downloaded a research report online. Within hours, you’re getting bombarded with emails and even calls (yes, I’ve been called to buy software within hours of downloading research reports) that assume you’re in the market for whatever the report’s sponsor is selling. That most of us have been […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) What are the most successful content marketers doing differently from everyone else? New research from Content Marketing Institute […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) So you’ve dedicated time and resources to creating new content for your organization. But how much are you […]

It started out with a click; how did it end up like this? Who among us hasn’t fallen victim to a Netflix binge? The streaming platform has mastered the  watch-repeat cycle that marketers call “engagement” and researchers  refer to as “the rabbit hole effect,” or people’s tendency to keep consuming a certain type of media.  […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.)  New research confirms what smart marketers have known all along: Great creative doesn’t just deliver warm and fuzzy […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We may finally be at the point where “digital marketing” becomes simply “marketing” — as this unfolds, marketers […]

digital-communications-audience-disconnect

If your communications aren’t matched to how your audience uses technology and the internet, how can you expect to reach and engage them?

data-driven-content-the-well-northwell

Julie Shapiro remembers when she first decided to publish a story about the coronavirus. It was early February 2020, and the virus had just begun to circulate broadly in China. She called one of New York’s best infectious disease specialists, and in hours had a story on the threat that “just blew up — people […]