Tag: content marketing and sales

Pipeline growth is 2022’s top B2B marketing priority. Here’s how the right content can fill it.

by Krystle Kopacz

rethink-approach-to-b2b-pipeline

Let me know if this sounds familiar: You downloaded a research report online. Within hours, you’re getting bombarded with emails and even calls (yes, I’ve been called to buy software within hours of downloading research reports) that assume you’re in the market for whatever the report’s sponsor is selling. That most of us have been […]