Tag: sales enablement

Pipeline growth is 2022’s top B2B marketing priority. Here’s how the right content can fill it.

by Krystle Kopacz

rethink-approach-to-b2b-pipeline

Let me know if this sounds familiar: You downloaded a research report online. Within hours, you’re getting bombarded with emails and even calls (yes, I’ve been called to buy software within hours of downloading research reports) that assume you’re in the market for whatever the report’s sponsor is selling. That most of us have been […]

This is what B2B buyers are looking for in content, according to research

by Krystle Kopacz

We recently wrote about how COVID has changed B2B buying – and how decisions are slower because more vendors are being considered and more stakeholders are weighing in. This obviously hurts sellers themselves (78% report it’s more difficult to get buy-in on sales… ugh) but that pain extends to the buyers too, who are forced […]