Tag: b2b marketing

I’ll admit it: Getting a lot of views to content feels really good. It’s a signal that your strategy is working. It’s a sign that people in your audience want to consume your content and find it really important.  Actually, in B2B content marketing it might not be any of those things. It just feels […]

We recently wrote about how COVID has changed B2B buying – and how decisions are slower because more vendors are being considered and more stakeholders are weighing in. This obviously hurts sellers themselves (78% report it’s more difficult to get buy-in on sales… ugh) but that pain extends to the buyers too, who are forced […]