Month: April 2023

Inbound channels are a mess right now. Let’s consider the evidence: Twitter is an ongoing saga. Facebook is in decline. Instagram and TikTok aren’t designed to drive traffic anywhere but their own platforms. Search is existentially threatened by AI, and changes to Google’s algorithm – scratch that, the product and service it provides overall – […]

I’ll admit it: Getting a lot of views to content feels really good. It’s a signal that your strategy is working. It’s a sign that people in your audience want to consume your content and find it really important.  Actually, in B2B content marketing it might not be any of those things. It just feels […]