Revmade was created to empower organizations to thrive in the new attention economy.
Our team works with brands, associations, and media companies, helping them transform content into a business asset that serves organizational goals and drives revenue.
Our philosophy is simple: We’re in the midst of a fundamental shift in the media landscape. We help our clients take advantage of it rather than fall victim to it. Our work happens alongside client teams and helps to transform organizations to meet audience and revenue goals.
Krystle Kopacz, CEO
Krystle created Revmade after ten years in the media business. For six years prior to Revmade she led Atlantic Media’s B2B sales enablement efforts, which have become known as best-in-business examples of how to achieve success in digital, lead generation and native content revenue generation. She has led teams to pitch and execute more than $10mm worth of lead generation and native programs for clients, from the Fortune 100 to small businesses.
Andrew Hanelly, Partner
Andrew has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at SXSW, Content Marketing World, FOLIO:, as well as the Economist and AdAge. Andrew was also the recipient of the Content Council’s inaugural Rising Star award.
Courtney Fowler, Senior Digital Project Manager
At Revmade, Courtney helps brands and associations identify growth opportunities and pursue digital content strategies. In addition, she runs marketing operations. Previously Courtney worked closely with RedPeg Marketing to craft the strategy behind the launch of MMA’s newest player, the Professional Fighter’s League.
Joshua Lasky, Director, Audience & Insights
At Revmade, Joshua helps brands match quantitative trends with qualitative insights. He has worked with a variety of organizations, from Fortune 500s to niche non-profits, to improve their approaches to data and content marketing and fuel long-term audience growth. Previously Joshua worked with Atlantic Media’s portfolio of brands, including The Atlantic, Government Executive and National Journal, in a multi-functional capacity — from financial planning and strategy to marketing and analytics.
Insights on business growth in the new attention economy. Smart, scannable, 1x/month.
For a regular stream of ideas, research and links we find helpful. And of course, to say hi!