Insights | Revmade

Focus on building editorial franchises, not ‘content marketing’

Are you empowered to solve problems for your audience as your primary goal?

A simple framework to add structure, purpose and focus to your branded content approach

By using a framework for understanding the role your content plays in the lives of your audience members you’ll be on the right path to building structure and loyalty into your content brand.

Mapping content marketing to moments of relevance

Finding the right moment for marketing: Building a content strategy around moments of truth.

Revmade It What does a Revmade make?

business-case-creative-innovative-approach-never-been-done

A Little Love for Big Ideas Making the business case for your creative idea

Stop Marketing Marketing Are you growing your marketing or growing your business?

Future of Marketing This publisher’s plan to future-proof looks a lot like a modern content marketing strategy

Inside the Studio Meet the association publisher that transformed into a full service content agency

It Had To Break Sometime Brands are bringing their agency work in-house. Here’s why.

More than a Dashboard The missing link between marketing and revenue is actually just a missing link between data and creative