Month: May 2022

rethink-approach-to-b2b-pipeline

Let me know if this sounds familiar: You downloaded a research report online. Within hours, you’re getting bombarded with emails and even calls (yes, I’ve been called to buy software within hours of downloading research reports) that assume you’re in the market for whatever the report’s sponsor is selling. That most of us have been […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Is better user experience a search ranking factor? Site loading speed has long been a key measure of […]

We recently wrote about how COVID has changed B2B buying – and how decisions are slower because more vendors are being considered and more stakeholders are weighing in. This obviously hurts sellers themselves (78% report it’s more difficult to get buy-in on sales… ugh) but that pain extends to the buyers too, who are forced […]