Month: June 2023

In search of experts and experience: How brands might benefit from Google’s shifts

June 7th, 2023 by Krystle Kopacz

Is expertise the new currency in a world of AI-generated content? Here are how search leads from ESPN, Amsive Digital and The Washington Post are thinking about use of their experts: “…Give your brand staff a real, true voice with opinions and perspectives” “We want to elevate the experts that we have on staff and […]

Posted in Content Strategy
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Tags: brand storytelling, marketing effectiveness, content marketing, building trust with content marketing, using expertise in content marketing