Author: Krystle Kopacz
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The work of building a content strategy can be daunting. And then, somehow, it gets harder. “Saying NO to off-strategy requests” is a common conundrum for our clients. It makes sense: To effectively build a content strategy, you need to drive some level of consensus, buy-in and excitement across departments. In laying the groundwork, you […]
![For brands looking to build future content marketing strategy, editorial franchises are critical.](https://www.revmade.com/wp-content/uploads/2019/04/rita-morais-103843-unsplash.jpg)
Are you empowered to solve problems for your audience as your primary goal?
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By using a framework for understanding the role your content plays in the lives of your audience members you’ll be on the right path to building structure and loyalty into your content brand.
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Moving at the speed of digital while dealing with a talent crunch? Things were bound to break sometime.