Category: Future of Marketing

A simpler way to approach data-driven content marketing

by Andrew Hanelly

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We’ve all seen the dashboards. The NASA-style command centers. The PowerPoint slides that promise perpetual up-and-to-the-right performance. We have all heard the promise of how data-driven content marketing is the difference between mediocre and amazing content marketing. The difference between promotions and budget cuts. The now and the future of content marketing. Et cetera, ad […]

Making the business case for content strategy (versus taking a giant leap of faith)

by Andrew Hanelly

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Our three-step plan for how to get a productive content strategy conversation going in your own organization.

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Focus on building editorial franchises, not ‘content marketing’

by Krystle Kopacz

For brands looking to build future content marketing strategy, editorial franchises are critical.

Are you empowered to solve problems for your audience as your primary goal?

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What content marketers can learn from media companies

by Andrew Hanelly

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Media are brands and brands are media in the new attention economy.

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