Month: October 2018

A simple framework to add structure, purpose and focus to your branded content approach

by Krystle Kopacz

By using a framework for understanding the role your content plays in the lives of your audience members you’ll be on the right path to building structure and loyalty into your content brand.

  • Posted in What is "Content" Anyway?
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Are you growing your marketing or growing your business?

by Andrew Hanelly

growth-marketing-abstract-art

One of the biggest challenges marketers face in bringing brilliant ideas to actual real life is in getting buy-in from skeptical executives in other disciplines who are, well, skeptical executives. The trick? Speaking the language of revenue – not reach – and showing them how marketing can do more than generate marketing outcomes – it […]

What content marketers can learn from media companies

by Andrew Hanelly

marketing-reflects-publishing

Media are brands and brands are media in the new attention economy.

  • Posted in Future of Marketing
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