Month: October 2018

By using a framework for understanding the role your content plays in the lives of your audience members you’ll be on the right path to building structure and loyalty into your content brand.

  • Posted in What is "Content" Anyway?
  • Comments Off on A simple framework to add structure, purpose and focus to your branded content approach

One of the biggest challenges marketers face in bringing brilliant ideas to actual real life is in getting buy-in from skeptical executives in other disciplines who are, well, skeptical executives. The trick? Speaking the language of revenue – not reach – and showing them how marketing can do more than generate marketing outcomes – it […]


Media are brands and brands are media in the new attention economy.

  • Posted in Future of Marketing
  • Comments Off on What content marketers can learn from media companies