Author: Krystle Kopacz

  “These independent content creators are killing us,” a head of marketing told me recently.Does this sound familiar? In many markets, Instagrammers, newsletter writers, and YouTubers with next-to-nothing budgets are amassing audiences and trust faster than comparatively well-funded and resourced operations (for example, 90% of the content Gen Z consumes is created by individuals, not […]

You’re a content marketer in 2021, there’s a war for attention among your competitors (they are, of course, all creating content as well), and you’re trying to figure out how to win. How do you set up for success? We’ve spent the last few years obsessing over the tools the best content marketers use — or […]

We’ve heard a lot about the frustration of sales teams in the past few months.  Building relationships builds business. Remember when we met someone at a trade show, got to know someone over a coffee, pitched to a room full of people and had a discussion about how to best serve them? We’ve been missing […]

There are three things that matter most in content marketing: Audience relevance, content format, and a regular feedback loop.

The work of building a content strategy can be daunting. And then, somehow, it gets harder.  “Saying NO to off-strategy requests” is a common conundrum for our clients. It makes sense: To effectively build a content strategy, you need to drive some level of consensus, buy-in and excitement across departments. In laying the groundwork, you […]