Month: October 2020

We’ve heard a lot about the frustration of sales teams in the past few months.  Building relationships builds business. Remember when we met someone at a trade show, got to know someone over a coffee, pitched to a room full of people and had a discussion about how to best serve them? We’ve been missing […]

  • Posted in Content Strategy
  • Comments Off on Ten things to do this week for sales enablement

Search data is fascinating. First of all, yes, I know I’m a nerd, but let’s move past that. While sources like Facebook and Twitter tend to be influenced by social proof and peer pressure, I see search data as a more accurate peek into what audiences really think and care about. Especially if you read […]

  • Posted in Audience Insights
  • Comments Off on COVID search trends during the pandemic
finding a focus

There are three things that matter most in content marketing: Audience relevance, content format, and a regular feedback loop.

  • Posted in Content Strategy
  • Comments Off on What the best content marketing programs have in common