Month: October 2020
We’ve heard a lot about the frustration of sales teams in the past few months. Building relationships builds business. Remember when we met someone at a trade show, got to know someone over a coffee, pitched to a room full of people and had a discussion about how to best serve them? We’ve been missing […]
Search data is fascinating. First of all, yes, I know I’m a nerd, but let’s move past that. While sources like Facebook and Twitter tend to be influenced by social proof and peer pressure, I see search data as a more accurate peek into what audiences really think and care about. Especially if you read […]
There are three things that matter most in content marketing: Audience relevance, content format, and a regular feedback loop.