Month: April 2021

Protesters in the streets. Current and former employees lambasting you and your team on live television. The Prime Minister himself condemning your strategy. And it all could have been easily avoided with a few conversations with key stakeholders. The rise and fall of the Super League — a proposed new European soccer league — is […]

  • Posted in Audience Insights
  • Comments Off on How (not) to burn your customers’ trust and loyalty in 48 hours

We’re fascinated by the rapidly evolving nature of our industry and the broader content marketing space. Technologies and methodologies that were pipe dreams even five years ago are now reaching full adoption among the most sophisticated content marketers. But this comes with a downside — bad actors use these same technologies to take advantage of […]

  • Posted in Audience Insights
  • Comments Off on Build trust and transparency with your content marketing

Every content marketer struggles with one ever-present question: “How often should we be producing content, anyway?  There’s no one correct answer. Some common ways that companies land on content cadence include:  Budget and resources: What resources are available to produce content in the first place? Channel strategy: What existing channels need to be “filled”? Building […]

  • Posted in Content Strategy
  • Comments Off on How often should I be producing content?

Creating content that your audiences love is only one part of the content strategy puzzle

  • Posted in Content Strategy
  • Comments Off on Content marketers need a channel map to be successful. Here’s how to get started.