Category: Audience Insights
“Red Bull gives you wings.” “The future of health is on your wrist.” “Recharge your skin’s battery.” We know that metaphors in marketing can be the sizzle that sells your steak but they also run the risk of poisoning the well. Why? Because it turns out that —depending on the context — using metaphors can be […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. How many times have you listened to the re-release of Red this past week? While Swifties may be […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We spend a lot of time talking about what audiences are doing — what they’re searching for, reading, […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. Social platforms have every incentive to help marketers be more effective with their ad budgets, and three of […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) “What’s in it for me?” It’s a question communicators are trained to ask and answer on behalf of […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) As of last year, 51% of Americans were Millennials or younger, and if you’re focused on international audiences, […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) New research confirms what smart marketers have known all along: Great creative doesn’t just deliver warm and fuzzy […]
If your communications aren’t matched to how your audience uses technology and the internet, how can you expect to reach and engage them?
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Lots of brands like to tell their story (to mixed reviews among audiences). But what elements of a […]