Month: August 2021

From intuition- to data-driven: New York’s biggest hospital system on content (and COVID)

by Krystle Kopacz

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Julie Shapiro remembers when she first decided to publish a story about the coronavirus. It was early February 2020, and the virus had just begun to circulate broadly in China. She called one of New York’s best infectious disease specialists, and in hours had a story on the threat that “just blew up — people […]

Brands love telling their story. Are audiences listening? One study aims to find out.

by Krystle Kopacz

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Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Lots of brands like to tell their story (to mixed reviews among audiences). But what elements of a […]