Month: December 2021

“Red Bull gives you wings.” “The future of health is on your wrist.” “Recharge your skin’s battery.” We know that metaphors in marketing can be the sizzle that sells your steak but they also run the risk of poisoning the well. Why? Because it turns out that —depending on the context — using metaphors can be […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) People love good stories. A good story has the power to rally communities, call advocates to action, and […]