Category: Content Strategy

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) So you’ve dedicated time and resources to creating new content for your organization. But how much are you […]

what makes content popular according to research

If all content creation is part art and part science, most of us will agree the art gets most of the credit because it’s more exciting to talk about. But research proves that there is a scientific formula for producing popular content. The more you lean into it, the more likely you are to succeed. […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) There are infinite combinations of where and how to present information. And each channel and communication medium has […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Are you looking for direction on where to put your marketing dollars (and resources) in the year ahead? […]

Content teams are small. Content demand is high.  Content teams want to produce more. But they have trouble justifying the investment.  What’s happening here? It’s long been understood that content is the currency of digital media, and the organizations that can leverage it to earn attention have a significant competitive advantage. New research from Parse.ly  […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) A story detailing the Reuters Institute’s predictions for 2022 included a finding that four in five surveyed publishers […]

We’ve heard Twitter described as a lot of things: A water cooler, a tool for democracy, a cesspool, a giant waste of time. It’s that last one that causes the most controversy in the brand marketing world. Should we be on Twitter? (Definitely maybe).  Do people even want to hear what we’d have to tweet? […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. How many unique types of content have you explored (or been asked to create by overzealous stakeholders) over […]

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) People love good stories. A good story has the power to rally communities, call advocates to action, and […]