Category: Content Strategy
We’ve all seen the dashboards. The NASA-style command centers. The PowerPoint slides that promise perpetual up-and-to-the-right performance. We have all heard the promise of how data-driven content marketing is the difference between mediocre and amazing content marketing. The difference between promotions and budget cuts. The now and the future of content marketing. Et cetera, ad […]
Reflect, for a moment, on your organization’s marketing efforts over the past year. You identified your target audience, laid out a content strategy, created (and produced against) an editorial calendar, and distributed that content out across your preferred platforms and channels. Hopefully you even followed our five-step process to improve your content marketing results! But… […]
Effectiveness and efficiency: the two watchwords of any marketing team worth its salt. You’re achieving the goals of your content marketing efforts, all while keeping a governing handle on costs at the same time. It can be a tightrope at the best of times, but lately holding the line on both of these goals has […]
The work of building a content strategy can be daunting. And then, somehow, it gets harder. “Saying NO to off-strategy requests” is a common conundrum for our clients. It makes sense: To effectively build a content strategy, you need to drive some level of consensus, buy-in and excitement across departments. In laying the groundwork, you […]