Tag: consumer research
It started out with a click; how did it end up like this? Who among us hasn’t fallen victim to a Netflix binge? The streaming platform has mastered the watch-repeat cycle that marketers call “engagement” and researchers refer to as “the rabbit hole effect,” or people’s tendency to keep consuming a certain type of media. […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Subscription services have infiltrated our lives – in the form of monthly subscription boxes, weekly grocery deliveries, and […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) A story detailing the Reuters Institute’s predictions for 2022 included a finding that four in five surveyed publishers […]
What makes your audience care about the content you’re producing? Regardless of where you are in executing your content strategy, this is the foundational question that must be researched, determined, revisited, obsessed over. So much so that The Atlantic recently posted a robust explanation of what matters to its readers, defined by two years of […]
We’ve heard Twitter described as a lot of things: A water cooler, a tool for democracy, a cesspool, a giant waste of time. It’s that last one that causes the most controversy in the brand marketing world. Should we be on Twitter? (Definitely maybe). Do people even want to hear what we’d have to tweet? […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) Like many marketers, we’ve been reflecting on – and imagining – what 2022 might look like for our […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here. How many unique types of content have you explored (or been asked to create by overzealous stakeholders) over […]
“Red Bull gives you wings.” “The future of health is on your wrist.” “Recharge your skin’s battery.” We know that metaphors in marketing can be the sizzle that sells your steak but they also run the risk of poisoning the well. Why? Because it turns out that —depending on the context — using metaphors can be […]
Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) People love good stories. A good story has the power to rally communities, call advocates to action, and […]