Tag: audience development

Revmade regularly scours the internet for new studies that offer important insights for marketers. Then we write them up for you in as few words as possible. (Want to get them emailed to you? Sign up here.) We may finally be at the point where “digital marketing” becomes simply “marketing” — as this unfolds, marketers […]


If your communications aren’t matched to how your audience uses technology and the internet, how can you expect to reach and engage them?


Julie Shapiro remembers when she first decided to publish a story about the coronavirus. It was early February 2020, and the virus had just begun to circulate broadly in China. She called one of New York’s best infectious disease specialists, and in hours had a story on the threat that “just blew up — people […]


This article is part of a new content series from Revmade that explores how the most dynamic content marketers approach their work. These days, Sondra Hadden’s work is all about creating demand for content. The first half of her job focuses on building a magnet for scientific audiences to discover American Chemical Society’s (ACS) media […]