Month: January 2021

We were huddled around a conference table in a marketing war room one day around the time that smart-home technology products went from being the stuff of science fiction movies to being real things you could have in your real home. The Internet of Things, as it was being called, was here. As I worked […]

  • Posted in Content Strategy
  • Comments Off on Marketers watch the Jetsons, but your customers are probably keeping up with the Joneses

It’s true: 2020 was a tumultuous year for writing about health topics, to say the least. The world’s hyper-focus on COVID upended every organization’s messaging strategy, and a year of disruption stretched audiences’ capacity for editorial coverage to the limit. Any article discussing future trends risks going out of date (remember those trends pieces written […]

  • Posted in Audience Insights
  • Comments Off on Here’s what healthcare marketers need to know for 2021