Social Media Strategies Summit – Chicago June 2020
Andrew Hanelly shared how brands can be committed to audience service in order to develop stronger audience relationships and bring more value back to the organizations that fund them. He discussed how marketers can package expertise into signature content franchises and distribute content for maximum impact.
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IABC 2020 World Conference June 2020
Andrew Hanelly discussed the importance of creating a content marketing system that serves your community and your brand. For any marketers looking to use content to meet business goals, it’s critical to package expertise into relevant editorial that resonates with communities you serve, while serving your own brand’s goals and business objectives.
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Andrew Hanelly shared the story of Community Associations Institute’s HOA resources in “Why the PR Newsroom of the Future Looks a Lot Like a Media Company.”
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Higher Logic Super Forum November 2019
Krystle Kopacz and Amy Repke discussed how CAI–the PR, membership and advocacy arm of the HOA community–overhauled their approach to content marketing.
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Insight Marketing Conference September 2019
Andrew Hanelly presented a session on B2B content marketing and the importance of editorial, where attendees learned to identify moments of relevance.
Learn more International Association of Business Communicators Webinar November 2019
IABC supports a community of business communication professionals where Andrew Hanelly provided actionable steps to support building a contract brand.
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Content Marketing World September 2019
Andrew Hanelly discussed how to align sales and marketing teams for greater impact, providing attendees with takeaways to ensure content serves a business purpose.
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AM&P Annual Conference June 2019
Krystle Kopacz presented “When to Refresh, Redesign, or Reimagine” and “3 Places New Revenue is Hiding in Plain Sight” at last year’s annual conference.
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SIPA Annual Conference June 2019
Krystle Kopacz discussed the process of evolving traditional editors into product managers, offering ideas on leveraging expertise to launch new brand franchises.
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Healthcare Marketing & Physician Strategies Summit May 2019
In the leading conference for senior-level marketing, strategy, and sales executives from hospitals, Andrew Hanelly presented a case study on The Well.
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