Andrew Hanelly shared how brands can be committed to audience service in order to develop stronger audience relationships and bring more value back to the organizations that fund them. He discussed how marketers can package expertise into signature content franchises and distribute content for maximum impact.
Andrew Hanelly discussed the importance of creating a content marketing system that serves your community and your brand. For any marketers looking to use content to meet business goals, it’s critical to package expertise into relevant editorial that resonates with communities you serve, while serving your own brand’s goals and business objectives.
Andrew Hanelly will share the story of Community Associations Institute’s HOA resources in “Why the PR Newsroom of the Future Looks a Lot Like a Media Company.”
Krystle Kopacz and Amy Repke discussed how CAI–the PR, membership and advocacy arm of the HOA community–overhauled their approach to content marketing.
Andrew Hanelly presented a session on B2B content marketing and the importance of editorial, where attendees learned to identify moments of relevance.
IABC supports a community of business communication professionals where Andrew Hanelly provided actionable steps to support building a contract brand.
Andrew Hanelly discussed how to align sales and marketing teams for greater impact, providing attendees with takeaways to ensure content serves a business purpose.
Krystle Kopacz presented “When to Refresh, Redesign, or Reimagine” and “3 Places New Revenue is Hiding in Plain Sight” at last year’s annual conference.
Krystle Kopacz discussed the process of evolving traditional editors into product managers, offering ideas on leveraging expertise to launch new brand franchises.