Awards

Winner – Best New Program Launch 2018 Pearl Awards

The Well took home the Gold in this category based on its immediate success during launch and multiple distribution channels. Though the centerpiece of the campaign is its digital publication, The Well content was supported through vertically-driven e-newsletters, Northwell Health social channel, influencer content co-creation, search and partnerships.

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Winner – Most Effective in Healthcare/Pharma 2018 Pearl Awards

Judges recognized the strategy behind The Well as the key driver of success for the platform, earning it the Silver Award for the Most Effective in Healthcare.

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Winter 2018 Curriculum Feature Content Marketing Institute University

Our 2018 Content Marketing World presentation, “Mapping Marketing to Moments”, was hand-selected by Robert Rose to appear in the 2018 CMI University Curriculum. Our presentation was selected due to its ability to provide marketers with insights and knowledge, hands-on skills to advance the practice of content marketing and tools to implement these skills into daily practice.

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Winner – Best Website Campaign of the Year Healthcare Marketing Impact Awards 2018

Modern Healthcare and Ad Age selected The Well for this honor due to its recognition of how personal storytelling is an integral part of the push for a more consumer-centric healthcare industry.

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Winner – Best Social Networking, Healthcare System e-Healthcare Leadership Awards 2018

The Well was recognized as a leader in Social Networking based on its ability to serve as a digital communication channel for Northwell Health that directly achieved business objectives.

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Winner – Content Marketing PR News’ 2018 Digital Awards

The Well was recognized for its excellence in content marketing in a category of finalists that included HP, Inc., Prudential and Microsoft. Judges noted the defining campaign elements as compelling first-person narratives, long-term embedded journalism, and original photography.

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Winner – New Site PR News’ 2018 Digital Awards

The Well was named a winner in this category based on its immediate success post-launch. It is the fastest-growing publication ever produced by Northwell Health and is spurring unprecedented growth in search, social, and referral traffic.

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Winner – Best Content Marketing PR News’ 2018 Platinum PR Awards

Receiving a higher score than Old Spice, PepsiCo, and Planet Fitness, The Well was honored to receive this award for its use of storytelling in the series ‘What Cancer Took and What Cancer Gave’.

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Finalist – Custom / Content Marketing 2018 FOLIO: Eddie & Ozzie Awards

The Eddie & Ozzie Awards recognizes editorial excellence in the publishing industry. Judges recognized The Well for its excellence in content marketing.

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Finalist – Consumer Health / Healthcare 2018 FOLIO: Eddie & Ozzie Awards

Judges honored The Well for its editorial excellence within the consumer healthcare space, noting its dedication to sharing stories from underserved communities and maintaining a balance of community and industry voices.

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