Winner – Platinum Award, Best TikTok
2023 MarCom Awards![](https://www.revmade.com/wp-content/uploads/2024/01/logo-01.png)
The Well’s TikTok is a true extension of the core strategy, leaning into signature editorial formats — think: expert advice columns, procedure walkthroughs, first person stories, video diaries — produced specifically for platform engagement. Since launch, The Well has exceeded performance expectations with two viral videos and hundreds of thousands of post engagements.