For brands looking to build future content marketing strategy, editorial franchises are critical.
Future of Marketing Focus on building editorial franchises, not ‘content marketing’
What is "Content" Anyway? A simple framework to add structure, purpose and focus to your branded content approach
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Stop Marketing Marketing Are you growing your marketing or growing your business?
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Future of Marketing This publisher’s plan to future-proof looks a lot like a modern content marketing strategy
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Marketing in the Moment Mapping content marketing to moments of relevance
Inside the Studio Meet the association publisher that transformed into a full service content agency
It Had To Break Sometime Brands are bringing their agency work in-house. Here’s why.
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More than a Dashboard The missing link between marketing and revenue is actually just a missing link between data and creative