We build new revenue streams and growth strategies for media companies and marketers.
We’re not a rep firm and we’re not an agency. We’re more like a plug-in for your business.
No frills. No overhead. Just hands-on work with real results. We help develop sustainable revenue streams and growth strategies for media businesses and marketers. Initiatives that provide long-term growth and stability to your organization. We’ve been helping brands and media companies do this on both the publisher and agency side for the past decade.
We bring our perspective to the table and share our ability to implement change and build momentum and excitement for your toughest projects.
We build unique product suites for media companies and association publishers, then help sell them to your advertisers. We work on behalf of and as part of your brand to strengthen the media-advertiser relationship.
We develop signature content strategy for brands that can be used to generate economic value; generating leads and revenue that offsets costs and build toward marketing becoming a profit center and not a cost.
Some of the things we do include:
- Guide investments, product development, packaging, pricing and sales optimizations.
- Create brand assets in owned, earned, distributed and emerging channels
- Produce quality [story, design, video, social, data, etc.] content on behalf of brands
- Cultivate talented creative teams, separate from your editorial team
- Train sales executives to be digital marketing strategists
- Build revenue and audience streams that have recurring, repeatable value
Krystle Kopacz launched Revmade after 10 years in the startup and traditional media space, leveraging her experience with different business models to help unlock more strategic, renewable revenue streams for publishers. For six years prior to Revmade she led digital innovation at Atlantic Media’s B2B division. She has led teams to conceptualize and execute custom content programs for clients, from the Fortune 100 to small businesses. Prior to Atlantic Media, Krystle led strategic growth for a health start-up and through audience development grew their publications into award-winning market leaders.
Andrew Hanelly joined Revmade after spending a decade helping brands, publishers and associations grow their audiences through better data, killer creative, smart distribution, and performance-driven strategy. Andrew has led strategy on both on the agency and publisher side. He has worked with clients of all shapes and sizes. He has been featured at SXSW, Content Marketing World, and in The Economist and AdAge. In 2014, Andrew received the Content Council’s inaugural Rising Star award.